Dan Calpin on LinkedIn: Disney adds measurement partner to boost streaming data
Nike, Pepsi dominate nontraditional media exposure during Super Bowl
Eminem Took a Knee at Dr. Dre's Perfectly Nostalgic Super Bowl LVI Halftime Show
The Pepsi Super Bowl LIV Halftime Show and The Impact of Social Media Marketing, by Mary Rodak
Super Bowl Ads Grab Gridiron Engagement
The Pepsi Super Bowl LIV Halftime Show and The Impact of Social Media Marketing, by Mary Rodak
PepsiCo Live Project, PDF, Pepsi Co
Nike, Pepsi dominate nontraditional media exposure during Super Bowl
Social Strategy Archives - Flightpath
Elevate & Hive: In-Game Sponsors Generate $170M in Equivalent Media Value in Super Bowl LVI Telecast - Elevate
25 Super Bowl commercials that explain Super Bowl commercials - Vox