Chicago Fire: Roster overhaul must make up for rebrand disaster
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Is it time for the Chicago Fire to rebrand and move?
News/Media Archive - Skender
Crain's Daily Gist Archive
Second Time's the Charm: How the Chicago Fire Got Its Latest Rebrand Right - Urban Pitch
Ultras Montréal release statement ending their association with the team after 20 years. #CFMTL : r/MLS
Digging deep into the Chicago Fire's poorly received rebrand - The Athletic
Unfriendly Fire - Washington City Paper
Chicago Fire FC And The Uncanny Valley Of Rebrands, by Mark Lavis
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Charlotte Multicultural Resource Magazine 2022 -2023 • PRIDE by Pride Magazine Online - Issuu
