White Sox produce Fitted in Black documentary on 1990s team rebrand and hip hop

Fitted in Black: How Hip-Hop Fueled The Greatest Rebrand In Sports (2023)

Chicago White Sox

White Sox produce Fitted in Black documentary on 1990s team rebrand and hip hop

Ladies and Gents, Your 1979 Tampa Bay Rays

Fitted In Black: How Hip-Hop Fueled the Greatest Rebrand in Sports

Issue 01

Documentary examines how Hip Hop teamed with White Sox logo

Behind the Scenes of Fitted in Black - Inside the White Sox

Black Chicago White Sox Lavender Bottom 2005 World Series New Era 59Fi – Exclusive Fitted Inc.

Issue 01

Chicago White Sox New Era Pop Sweatband Undervisor 2005 MLB World Series Cooperstown Collection 59FIFTY Fitted Hat - Black

Black Chicago White Sox Lavender Bottom 2005 World Series New Era 59Fi – Exclusive Fitted Inc.

White Sox produce Fitted in Black documentary on 1990s team rebrand and hip hop

Behind the Scenes of Fitted in Black - Inside the White Sox

White Sox Logo