![Malort knows their target demographic : r/bartender](https://i.redd.it/mlvdhmbq0pv51.jpg)
TIL that the Swedish maker of Jeppson's Malört was free to sell the medicinal spirit in Chicago during prohibition, since law enforcement concluded no-one in their right mind would drink it recreationally.
![Malort knows their target demographic : r/bartender](https://preview.redd.it/malort-knows-their-target-demographic-v0-sigkpeqemfb91.jpg?width=640&crop=smart&auto=webp&s=bc551bca237da79f929e612f27a399aafcc2aae2)
Malort knows their target demographic : r/bartender
![Malort knows their target demographic : r/bartender](https://i.redd.it/blrkbps66ha31.jpg)
The ATF should be a convenience store : r/guns
![Malort knows their target demographic : r/bartender](https://image.isu.pub/190318130449-197ad33bceafa2d72eab597a2cac97cc/jpg/page_1.jpg)
Chilled Magazine - Volume 12 Issue 1 by Chilled Magazine - Issuu
![Malort knows their target demographic : r/bartender](https://www.chicagomag.com/wp-content/archive/Chicago-Magazine/April-2014/The-Power-of-Malort/C201404-312-Malort-shot.jpg)
The Power of Malört – Chicago Magazine
![Malort knows their target demographic : r/bartender](https://images.squarespace-cdn.com/content/v1/56537f8be4b0e857d2def1db/470d2ed7-9755-4b13-a704-fda71fb46590/DSC_0565.jpg)
Valcohol
![Malort knows their target demographic : r/bartender](https://cdn.vox-cdn.com/thumbor/U-BaTjFeocGmHzrrMIjeUOwLXsk=/1400x0/filters:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/13738130/Image_from_iOS__1_.jpg)
Chicago's Foul-Tasting Malört Liquor Is Returning to Its Ancestral Home - The Ringer
The Chicago Handshake is a long-standing tradition combining a shot of Jeppson’s Malört with an Old Style lager. It was also the inspiration for our
![Malort knows their target demographic : r/bartender](https://i.etsystatic.com/5854980/r/il/5e2040/3974845704/il_570xN.3974845704_1ev2.jpg)
Chicago Handshake Bar Key - Old Style Bar Key, Malört Bar Key, Chicago Beverage Wrench, Bottle Opener -Designed in our Chicago Studio
![Malort knows their target demographic : r/bartender](https://media.npr.org/assets/img/2013/05/07/malort-face_custom-b08fe067e729d3b2206842a8ce9d2db4c79736aa-s1100-c50.jpg)
How Swedish Malort Became Chicago's Mascot Bitter Drink : The Salt : NPR
![Malort knows their target demographic : r/bartender](https://i.ytimg.com/vi/kSB_oA6ZoCA/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLDXl71RiAdWHwyGKSYvdtuolpFbdg)
Bartender tries a shot of Malört for the first time..